Alex defines and amplifies the Aleph portfolio’s marketing strategy, bridging growth, brand and creative direction.
She is Chief Marketing Officer at Aleph, where she shapes and supports the marketing and brand strategy of all portfolio ventures, from positioning to storytelling and go-to-market execution.
She holds a Master’s degree in Creative Art Direction from Elisava (Barcelona) and brings over a decade of experience leading brand and communication strategies for startups and global companies.
Before joining Aleph, Alex led Brand and Communications at Welcome to the Jungle, and previously worked as a creative strategist and brand manager in different advertising agencies for clients such as Apple, Heineken, and HSBC. Her work combines analytical thinking with creative vision to help ventures grow with clarity, coherence, and impact.